Interested in Marketing?
Then you've come to the right place.
What is marketing?
Marketing, why is it important
Marketing summarizes a number of strategies and corporate activities aimed at making a brand, product or service attractive to the desired markets.
These include, for example, branding measures, target group analyses, price management and advertising. So, while the production department in a company is responsible for the production of the actual product, the marketing includes all the measures that are intended to present this product to the customer and convince him to purchase it.
Nowadays, when people outside a company's marketing department are asked what they think of marketing, you often hear statements like, "If the product is good, it doesn't need marketing!"
Even in the pre-industrial era, this assumption would have been correct. Because if there were only two craftsmen in the village at that time, their customers quickly noticed which of them produced the better quality, and which of them had the lower prices and whose work best met their own sense of aesthetics.
Today we need a suitable marketing strategy for this!
What are the key marketing goals?
Sales marketing focuses primarily on economic goals such as:
- Paragraph
- Turnover
- Contribution margin
- Profitability
- Market Share
- Profit
- Prices
- Degree of Distribution
Branding or Brand Building has more psychological goals in focus:
- Familiarity
- Image
- Customer Satisfaction
- Retention
- Brand Loyalty
- Purchase Intensity
- Skill Level
- Buyer’s Market Penetration
Marketing can be used for various business goals. That is why it is important to define the objectives correctly before developing a marketing strategy.
We will help you with the right target definition for you, please contact us.
